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Toy Safety Engineering Desk• 2026-08-10• 6 min read

GPSR Compliance for Toys and Children's Products (EN 71 Directive)

Crucial safety rules for selling toys, baby products, and games in the EU. EN 71 mechanical testing, chemical restrictions, and CE mark label rules.

# GPSR Compliance for Toys and Children's Products (EN 71 Directive) Toys and children's goods face the strictest scrutiny under the EU General Product Safety Regulation (GPSR) and the EU Toy Safety Directive 2009/48/EC. If you sell toys on Amazon, Etsy, or Shopify, here are the non-negotiable safety requirements. --- ## Key Standards for EU Toy Compliance: EN 71 Series 1. **EN 71-1 (Mechanical & Physical Properties)**: Testing for small parts (choking hazard cylinder), sharp edges, cords, and structural integrity. 2. **EN 71-2 (Flammability)**: Testing burning behavior of soft toys, costumes, and plush fabrics. 3. **EN 71-3 (Migration of Certain Elements)**: Heavy metal chemical limits (lead, cadmium, mercury) in paints, polymers, and coatings. --- ## Mandatory Label Elements on Toy Packaging - **CE Mark**: Minimum 5mm height, perfectly proportioned. - **Age Warning Symbol**: The circular "0-3" icon with red slash if not suitable for children under 36 months, with the exact danger described (e.g. *"Warning! Not suitable for children under 36 months. Small parts. Choking hazard."*). - **Manufacturer & EU RP Identification**: Name, registered trademark, and postal address. - **Batch / Lot Number**: For supply chain traceability. Use **GPSRPilot** to auto-generate toy risk assessments and 300 DPI packaging labels compliant with EN 71.

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