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Compliance Team 2026-07-01 8 min read

The Complete GPSR Guide for E-Commerce Sellers (2026)

Everything e-commerce sellers need to know about EU Regulation 2023/988 (General Product Safety Regulation). Required documents, label requirements, and compliance checklists.

# The Complete GPSR Guide for E-Commerce Sellers (2026) The EU General Product Safety Regulation (GPSR) — Regulation (EU) 2023/988 — applies strictly to all non-food consumer products sold within the European Union. Whether you sell on Amazon EU, Etsy, eBay, or your own Shopify store, compliance is mandatory if your buyers reside in any of the 27 EU member states. --- ## What Documents Are Mandatory Under GPSR? Every non-food consumer product requires a compiled Technical Compliance Dossier containing 5 core elements: 1. **Risk Assessment File (GPSR Art. 6)**: Matrix assessing mechanical, chemical, electrical, and flammability risks alongside mitigation steps. 2. **EU Technical Documentation (GPSR Art. 9)**: Specifications, materials breakdown, harmonized EN standards applied, and safety test report references. 3. **EU Declaration of Conformity**: Formal legal self-declaration signed by the manufacturer or authorized representative. 4. **Physical Packaging & Product Label**: Containing CE mark (if applicable), batch/lot numbers, manufacturer details, EU Responsible Person address, and localized safety warnings. 5. **Traceability & Recall Plan**: Supply chain node log and 10-year mandatory record retention recall procedure protocols. --- ## Who is an EU Responsible Person (EU RP)? If your business is located outside the EU (e.g. US, UK, Australia, China), you MUST appoint an EU-established Responsible Person or Economic Operator. Their full physical address and contact details must appear on the physical packaging and shipping labels. --- ## How to Automate Your GPSR Technical Dossiers Manual creation of risk assessments and technical documents takes 5-10 hours per product SKU. **GPSRPilot** automates the entire process in under 10 minutes using AI aligned with EN standards and EU directives.

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